Keith Manich is the Director of Collision at ATI and has over 34 years in the collision repair industry working as a technician, painter, and shop manager in small and large shops. Additionally, he has traveled internationally as a senior manager for one of the largest collision damageability research companies in the U.S. as well as working as the technical director for MSO groups. He is a former I-CAR instructor and has extensive knowledge in the financial and lean production areas.