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Charlie Ayers


Before joining CCAR as President, Charlie first became involved with the organization as a customer. As Midas International’s Manager of Governmental Affairs, he recognized the benefits of using online training for all of the organization’s company store staff. Charlie was also a member of CCAR’s Board of Directors, first as Secretary, then as Vice Chair and finally as Chairman. He began his career in the early ‘80s as a technician for Gould Battery and has been certified by the National Institute for Automotive Service Excellence (ASE) since the early ‘90s. In his 30-year career, he has led teams in a variety of areas, including customer service, fraud investigations and franchisee business support. He is the Chairman Emeritus of the Motorist Assurance Program (MAP), a former arbitrator with the Chicago Better Business Bureau, and has recently provided his expertise as an ASE test question writer. Charlie has a B.S. and an M.B.A. from Northern Illinois University. He and his wife, Diane, are the proud parents of four grown children.