Currently only 20% of data generated from the car is used. IBM is helping OEMs, part manufacturers and suppliers tap into that other 80% of unstructured data to adhere to new safety regulations, develop eco-friendly vehicles and accommodate for future autonomous vehicles. The auto industry must be more creative to use this data to capture a larger share of the consumer’s attention and overall transportation spend – both in and beyond usage of vehicles. With a high level of interest in self-enabling vehicles that can learn, heal, drive and socialize, IBM is helping automakers and suppliers to visualize how cognitive systems, like IBM Watson, can inform drivers about maintenance issues, road conditions and safety alerts. Dan Ricci, IBM Global Automotive Leader for Cognitive Solutions, will discuss innovative ways that cognitive systems are being used to disrupt the industry.
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