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Thursday, July 27 • 9:30am - 10:30am
Surviving/Thriving With The Millennial Generation- Getting to Know Your Customers AND Employees 36 and Under
Do you have any customers or employees under 36 years old? Of course you do, and these young people are known as the Millennial Generation. Each generation has shaken their collective heads at the generations that followed them, but Millennials are demonstrably different. And with these differences come challenges in how you treat and communicate with Millennials as both customers and employees. You’d better get out in front of this with Millennials as your employees or they won’t be around long, and they will soon be the majority of the overall workforce. If you can’t attract and retain Millennials your business will face a very real crisis in the near future, in fact we’re already hearing of the challenges many shops are facing. In this workshop you’ll learn how to “adapt to attract, and explain to retain.”

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Speakers
avatar for Mark Claypool

Mark Claypool

Optima Automotive
Mark Claypool has worked in the fields of online web presence, marketing, occupational mentoring, training, workforce development and business education partnerships for over 30 years. As an AMI accredited automotive manager, he has founded four companies, two non-profits and one... Read More →


Thursday July 27, 2017 9:30am - 10:30am
McCormick Place - West Building 2301 S. King Drive • Chicago, Illinois 60616