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Thursday, July 27 • 1:30pm - 3:30pm
Positioning Yourself in the Collision Repair Industry
Whether you are a collision repair facility or a vendor or distributor supporting your customers, this course focuses on ways collision repair facilities can position themselves to THRIVE and not just SURVIVE. This course focuses on three key areas for business:
Sales and Marketing - We will explore the growing role and influence of the OEMs in the collision repair industry as well as the importance of monitoring your online presence. In addition the importance of focusing on the 3C’s (CSI, Closing Ratio and Cycle Time) in marketing your business.

Production - This includes ways to improve your Gross Profit through the estimating process, pay plans, gaining more throughput and what KPIs a collision repair center needs to monitor.

Accounting, Finance and Human Resources - What is the most profitable sales mix a collision shop should strive for to maximize gross profit? How can you get new hires from zeros to heros.

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Speakers
avatar for Mike Anderson

Mike Anderson

CollisionAdvice
Mike is the former owner of Wagonwork Collision Centers, two highly acclaimed shops located in Alexandria, Virginia. Currently, Mike owns and operates CollisionAdvice, an industry research, reference and consulting business. In addition, Mike also serves as a facilitator for Axalta’s highly recognized Business Council 20 Groups in both the US and Canada. He also facilitates numerous courses for the Axalta Performance Services Educational... Read More →


Thursday July 27, 2017 1:30pm - 3:30pm
McCormick Place - West Building 2301 S. King Drive • Chicago, Illinois 60616