OEMs and independent aftermarket service technicians need each other more now than ever before. The average age of the U.S. vehicle population is almost 12 years, more than 85% of it is out-of-warranty, at least half is not owned by the original owner, and the number of franchise service bays across the U.S. are fewer this decade than last. The OEM’s brand image depends on the lifetime experience of the customer, not just satisfaction through the warranty period. Meanwhile in the aftermarket, independent technicians, tool-makers, information service providers and educators need OEM service information to enable their support of the OEM’s goal of lifetime satisfaction with the brand. The National Automotive Service Task Force (NASTF) is where OEMs and techs connect, a not-for-profit effort to cut through the red tape to find solutions that make the aftermarket “service-ready” in the complex technologies of today’s auto repair. Attend this interactive session to discover, reveal and discuss solutions to service information access.
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