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Thursday, July 27 • 8:00am - 11:00am
Using Social Media and Other Tools to Improve Communication with Customers Before, During, and After Their Service
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You’ll learn how Mitchell 1’s comprehensive communication strategy can help improve your relationship with your consumers before, during, and after their visit to your shop. We will focus on multiple communication strategies such as automated email communication, consumer reviews, reporting, and online reputation management to help you both retain customers and attract new ones. Here’s a brief outline of the topics.
 
Automated Email Communication:
  • Most effective automated email campaigns.
  • Optimal Frequency of the emails.
  • Primary Benefits of our emails.
 
Consumer Reviews:
  • Best Practices for collecting reviews.
  • Best place for reviews to be showcased.
  • Benefits of verified vs. unverified reviews
  • Responding, sharing, and managing reviews. 
 
Reporting:
  • Benefits of Real-Time Review notifications.
  • Getting to know you customers using your Reporting Dashboard.
  • Benefits of program results reporting right from your inbox.
  • Benefits of monitoring your CRM results.
  • And much more.   


Register Now and Choose This Course
Enter code MITC2017 to register for FREE



Speakers
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Mitchell 1

Mitchell1
For over 95 years, Mitchell 1 has been a leader in providing information solutions that simplify everyday tasks for automotive professionals — helping make their jobs easier. Through the years, Mitchell 1’s products have evolved to keep pace with industry and technological advances. The renowned Mitchell Manuals led the way to the industry-leading Mitchell... Read More →
avatar for Marcus Mackell

Marcus Mackell

Mitchell1
Marcus Mackell is a Market Manager for the Mitchell 1 SocialCRM product line. He joined Mitchell 1 in 2004 and has been in the automotive retention and social media marketing business for over 11 years. In his current role, he is responsible for all support, sales and marketing initiatives for the shop marketing service. He manages a team of over 20 marketing support agents, interfaces with product management and corporate marketing teams to develop and promote the SocialCRM service, and provides product training to the Mitchell 1 sales... Read More →

Sponsors
avatar for Mitchell 1

Mitchell 1

Mitchell1
For over 95 years, Mitchell 1 has been a leader in providing information solutions that simplify everyday tasks for automotive professionals — helping make their jobs easier. Through the years, Mitchell 1’s products have evolved to keep pace with industry and technological advances. The renowned Mitchell Manuals led the way to the industry-leading Mitchell... Read More →


Thursday July 27, 2017 8:00am - 11:00am
McCormick Place - West Building 2301 S. King Drive • Chicago, Illinois 60616
  Mechanical Repair- Management